名牌是企业走向市场的通行证。实施名牌战略是振兴浙江工业经济的必由之路,它符合市场经济的竞争规律,符合造就强势企业、参与国际竞争的要求,也是转变经济体制和转变经济增长方式的结合点。实施名牌战略,关键是要树立名牌意识,基础在于抓好质量管理。 Brand names are the passports for companies to go to the market. The implementation of the brand strategy is the only way to revitalize Zhejiang’s industrial economy. It is in line with the law of competition in the market economy, in line with the requirements of bringing up strong companies and participating in international competition, and is also a combination of changing the economic system and changing the mode of economic growth. The key to implementing a brand-name strategy is to establish brand awareness and the foundation is to do a good job of quality management.