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当前社会发展迅速,人民群众对于自身的精神文明的追求逐渐的重视。电视节目作为人民日常生活中最主要的娱乐项目之一理应不断的创新,只有这样才能满足人民的需求。当前的电视节目花样繁多,如何在这个竞争激烈的电视行业中脱颖而出是电视节目制作人的课题之一。中国文化元素有着千百年的历史,将中国文化元素融入电视节目之中是符合时代的发展的。就此本文结合实际浅谈中国文化元素在电视节目包装中的应用。
The current rapid social development, the people’s pursuit of spiritual civilization gradually pay attention. Television programs, as one of the most important entertainment projects in the daily life of the people, should be constantly innovated in order to meet the needs of the people. The current variety of television shows is huge and one of the major issues for television producers is how to differentiate themselves in this highly competitive television industry. Chinese cultural elements have thousands of years of history. Integrating Chinese cultural elements into television programs is in keeping with the development of the times. This article combined with the reality of China’s cultural elements in the application of television programs packaging.