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文化遗产包括物质文化遗产和非物质文化遗产,文化遗产经过商品化后成为文化旅游的重要消费对象。浙中地区各县市历史悠久,文脉发达,先辈留下了大量的物质文化遗产和非物质文化遗产。在浙中产业转型升级和发展文化经济的过程中,这些文化遗产资源的选择利用虽已起步,但还没有培育出浙中文化遗产旅游的“经典线路”和“知名品牌”。本文在综合分析浙中文化遗产资源优势与开发存在问题的基础上,提出了浙中发展文化遗产旅游的对策与建议。
Cultural heritage includes both material and intangible cultural heritage, which has become an important consumer of cultural tourism after its commercialization. The counties and cities in central Zhejiang Province have a long history and well-developed culture. The ancestors left a great deal of material and intangible cultural heritage and non-material cultural heritage. In the process of industrial transformation and upgrading and the development of cultural economy in Zhejiang Province, although the selection and utilization of these cultural heritage resources have started, no “classic line” and “famous brand” of tourism in the cultural heritage of Zhejiang Province have yet been cultivated. Based on the comprehensive analysis of the advantages and development of cultural heritage resources in Zhejiang Province, this paper puts forward the countermeasures and suggestions on the development of cultural heritage tourism in Zhejiang Province.