网络正在以其神奇的魅力浸透着我们生活的方方面面。当传统的电视插上网络的翅膀,网络的互动性特色让我们对传统电视有了全新的感受,这种感受使习惯了单向式媒介的人们兴奋不已。人们对媒介的互动能力的要求越来越高,互动特性必将成为未来各类媒介竞争的着力点之一。我们有理由相信,IPTV即交互式网络电视将成为未来视频运营的主导。 The Internet is permeating all aspects of our lives with its magical charm. When the traditional television plug in the wings of the Internet, interactive features of the network so that we have a new feeling of traditional television, this feeling so accustomed to one-way media people excited. People are more and more demanding on the interactive ability of the media, and the interactive characteristics will surely become one of the focal points for various types of media competition in the future. We have reason to believe that IPTV, an interactive web TV, will be the dominant video operator in the future.