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今年1月,百年名企柯达公司申请破产保护,这一事件让颠覆性创新这一话题再次回响在当今的产业界及理论界。更让人唏嘘的是柯达还是被自己发明的技术绊倒的。“创造力破坏”这一“熊彼特之咒”让人们再次领略了创新的力量和逻辑。没有技术,只能“被创新”、被破坏或颠覆,顶多能跟着跑;有了技术,不等于有了创新;新技术的颠覆性作用,不管技术拥有者主动不主动、情愿不情愿,总会有创新者将其落实。颠覆性创新——竞争性市场偏好后起之秀创新者常要面对一个两难之境,可表述为:一个致使企业市场领先的创新策略,也会导致其丧失领先地位;成败
In January of this year, a hundred-year-old Kodak Company filed for bankruptcy protection. This event has brought the topic of disruptive innovation to echo again in today’s industry and theorists. Even more sarcastic is that Kodak was still tripped by the technology he invented. “The Disruption of Creativity” This “Schumpeterian Curse” makes people once again appreciate the power and logic of innovation. Without technology, only “being innovative ”, was destroyed or subverted, at most can follow; with technology, does not mean that there is innovation; the disruptive effect of new technology, regardless of the technology owner is not active, willing to not Wish, there will always be innovators to implement it. Disruptive innovation - a rising star of competitive market preferences Innovators often have to face a dilemma that can be described as a leading innovation strategy leading to the enterprise market will lead to its loss of leadership; success or failure