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绝妙的营销策划是以企业所处的外部环境为基础,以企业自身的微观经营活动为内容的科学决策,是对市场营销理论的合理运用。新疆金魁公司是一个民办企业,在葡萄酒市场日趋火爆的竞争情况下,为了开拓南北疆市场,巩固乌鲁木齐市市场,提高市场占有率,制定了切合实际的营销策划方案。一、寻找和评价市场机会寻找和评价市场机会是企业市场营销策划的客观依据。机会评价必须建立在深入的市场调研和准确、充分的市场信息的基础之上,目的是寻找和发现经营战机
Excellent marketing plan is based on the external environment in which the enterprise is located, making scientific decisions based on the micro-business activities of the enterprise itself, and is a rational application of marketing theory. Xinjiang Jinkui is a privately-run enterprise. Under the increasingly competitive wine market, in order to open up markets in southern and northern Xinjiang, consolidate Urumqi market and increase market share, a practical marketing plan has been formulated. First, to find and evaluate market opportunities To find and evaluate market opportunities is an objective basis for business marketing planning. Opportunity evaluation must be based on in-depth market research and accurate and adequate market information, with the purpose of finding and discovering operational fighters