论文部分内容阅读
国务院在2009年明确提出桂林市要充分发挥旅游资源优势,建设桂林国家旅游综合改革试验区,将桂林打造成为国际旅游胜地,这对桂林旅游业发展提出了更高要求。婚庆旅游作为旅游产业的新兴产品,促进旅游产业朝着更加多元化的方向迈进。本文从概念的角度,厘清了婚庆旅游的内涵和外延,从桂林婚庆旅游市场出发,对婚庆旅游的产品进行了分类和总结。将体验经济、长尾理论、主题旅游等理论和桂林婚庆旅游开发相结合,对桂林婚庆旅游市场的营销策略进行了初步的探讨。
State Council in 2009 made it clear that Guilin should give full play to advantages of tourism resources, construction of Guilin National Tourism Reform Experimental Zone, Guilin into an international tourist destination, which Guilin tourism development put forward higher requirements. As a new product of tourism industry, wedding tourism promotes the tourism industry towards a more diversified direction. This article from the conceptual point of view, clarifies the connotation and extension of wedding tourism, starting from the wedding tourism market in Guilin, wedding tourism products were classified and summarized. Combining the theory of experiencing economy, long tail theory, thematic tourism, and the development of wedding tourism in Guilin, the marketing strategy of the wedding tourism market in Guilin has been discussed tentatively.