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风口之下,各家出版机构该如何借势?什么样的内容更加适合进行有声化改编,在实际操作过程中又与纸书项目有着怎样的不同?这些都是出版机构需要深入思考的问题。若时间倒转到三年前,同出版社从事数字出版业务的编辑聊有声书,得到的反馈大多会是,“那不过是个推广平台,宣传的价值高于赚钱。带动纸书的销量才是出版方的最大收获。”的确,彼时很少有出版社自主参与制作有声书,往往是采取授权的方式给专门的音频制作公司或有声平台,一锤子买卖的情况并不罕见。“一本书,音频公司若感兴趣,3000元也好,5000元也罢,出版社拿到钱,授权给对方后就不管
Under the outlet, how do various publishing agencies take the opportunity? What kind of content is more suitable for adapting to sound? What is the difference between the actual operation and the paper book project? These are the issues that publishing houses need to think deeply. If the time back to three years ago, with the publishing company engaged in the digital publishing business chat audio book, most of the feedback will be ”It is only a promotional platform, the value of publicity is more than money. It is true that very few publishers were involved in producing audiobooks on their own initiative, and it is not uncommon for one-shot buying and selling, often in an authorized way to a dedicated audio production company or audio platform. "If you are interested in a book, audio company, 3,000 yuan, 5,000 yuan worth mentioning, publishers get the money, after authorization to each other regardless of