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●ZenithOptimedia(实力传播)预计,2007年全球互联网广告总开支将增长28.2%,其他各类媒体增长3.9%●2006至2009年,互联网广告总开支将从5.8%增至8.6%,并有望突破10%●预计,今年互联网广告开支将超过户外广告,并有望在2009年超过广播广告
● ZenithOptimedia expects global internet advertising spending to grow by 28.2% in 2007 and 3.9% in other media ● Total internet advertising spending will rise from 5.8% to 8.6% from 2006 to 2009 and is expected to exceed 10% % ● It is estimated that Internet advertising spending will exceed outdoor advertising this year and is expected to exceed radio advertising in 2009