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广义地说,管理结构就是我们如何通过e化来管理现在的运营方式、行销方式,也可以说是我们如何通过网络做生意,以及将传统的产、销、人、财、物转化为e化的运作。许多靠广告信函直销的企业,在e化时代来临时,一下子就知道过去的资料库现在都增值了,它可以在资料库中记录更完整的顾客回应资料。以前是通过邮局盲目发送广告信函,现在则可用资料库条件搜索的方式准确地找到目标客户,进行高效率的直接拜访、发电子邮件、传真、电话行销以及其他迂回的经营方式。
Broadly speaking, the management structure is how we manage the current operation mode and marketing mode through e-management. It can also be said how we do business through the network and turn the traditional production, sales, people, financial and property into e-commerce The operation. Many companies that rely on direct sales of advertising letters, in the e-era, suddenly realize that the past databases are now value-added and that they can record more complete customer responses in the database. In the past, advertising letters were blindly sent through the post office, and now the target customers can be found accurately using database search conditions, efficient direct visits, e-mail, fax, telemarketing and other circuitous mode of operation.