企图以设计作为企业发展引擎的不仅仅是苹果一家公司。索尼、夏普等日本电子厂商也在为能创造出好的设计进行着各项投资。但结果呢?拜苹果公司的顺利发展所赐,日本的厂商们仍在苦苦挣扎。即使都在强调设计能力,但双方的差距却在一味拉大。为什么只有苹果能成功呢?实际上,是因为二者对“设计”这一概念的认识存在差别。日本大多数厂商强调的是“做出更具设计感的商品”。这只是对所有业务中的一点投入了设计资源。 Attempts to design as a business development engine are more than just Apple’s one company. Japanese electronics makers such as Sony and Sharp are also making various investments to create good designs. But as a result, thanks to the smooth development of Apple, Japan’s manufacturers are still struggling. Even emphasizing the design capabilities, but the gap between the two sides are gradually widened. Why only Apple can succeed? In fact, because of the two “design” concept of understanding there are differences. Most Japanese manufacturers emphasize “make a more sense of design ”. This is just a design resource for one point in all business.