当今,大数据、大流通、互联网已成为农产品营销发展的趋势,也是未来农产品营销必须坚持的方向,特别是国家层面发布了《关于加快发展农村电子商务的指导意见》以后,更多的工商资本将涌入农业电商领域,为特色现代农业注入了更大活力,为农业增效和农民增收,提供了广阔的空间和渠道。传统农产品营销活动贯穿于农产品生产、加工、流通、交易四大部分。目前,普洱市农业产业化水平 Nowadays, big data, big circulation and the Internet have become the trends of marketing of agricultural products. They are also the direction that future marketing of agricultural products must stick to. In particular, after the promulgation of the Guiding Opinions on Accelerating the Development of Rural E-commerce at the national level, more industrial and commercial capital Will be poured into the field of agricultural electricity supplier, which has injected more vitality into the modern agriculture with characteristics and provided ample space and channels for boosting agricultural efficiency and increasing farmers’ income. Traditional agricultural marketing activities throughout the production of agricultural products, processing, distribution, trading four major parts. At present, Pu’er City, the level of agricultural industrialization