中国广告的灵丹妙药单纯一锭,幽默二钱,尊重消费者三分,广告环境四味,平常心五两,以多元文化服之,少摆一张语重深长的臭面孔,症立消。最失败的广告最失败的广告不是那些没有创意的广告,而是那些既有策略又有创意又讲品牌但各自为政不能形成合力的广告。原创梦:想说爱你不容易,一心只想追到你,朝思暮想不能自己,用尽全力费尽心思,天遂人愿终于把你聚,谁知道不是处女。策略与创意:策略是弓,创意是箭。没有弓,箭再锐利也射不出去;箭不锐利,射出去了也不能扎住靶子。广告大师广告大师就是那些比你早生出来,把你能想到的好 Chinese advertising a panacea simply a piece of humorous money, respect for consumers one-third, advertising environment four taste, usually five or two, to multi-cultural service, less put a heavy smelly face, eliminate the negative syndrome. The most failed ads The most failed ads are not creative ads, but those who have both tactical and creative but brand but do not work together to create advertising. Original Dream: want to say love you is not easy, just trying to catch up with you, dreaming can not myself, exhausted all the effort and thought, days then people will finally get you together, who knows is not a virgin. Strategy and creativity: strategy is bow, creativity is arrow. No bow, arrows and then sharp also can not shoot out; arrow is not sharp, fired can not hold the target. Masters advertising master ads are those born earlier than you can think of good