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市场经济环境中,企业品牌的树立不仅要依靠产品质量,更要依靠产品的服务,才能赢得用户的忠诚度。河南省邓州市电业局在不断变化的市场经济环境中,坚持“优质服务+优质产品=必胜”的企业核心价值观,以客户满意度为最终目标,大力实施品牌战略,建立差异化、品牌化的营销体系,以服务树品牌,以品牌赢市场,全面开展电力售前、售中、售后一条龙服务,努力践行国有企业社会责任,逐步建立起以客户服务为核心的电力营销管理体制。亲情服务赢市场
In a market economy environment, the establishment of a corporate brand depends not only on product quality, but also on product services, in order to win the loyalty of users. The Dengzhou Electric Power Bureau of Henan Province insists on the core values of “Quality Service + Quality Products = Winning,” in the ever-changing market economy environment. Customer satisfaction is the ultimate goal, and the brand strategy is vigorously implemented to establish differences. Branding marketing system, branding with service trees, winning market with brands, comprehensively implementing pre-sale services, pre-sale services, and post-sale services, striving to implement the social responsibility of state-owned enterprises, and gradually establishing power based on customer service Marketing management system. Family service wins the market