随着广播电视集团化改革进程的推进和广播电视节目人文理念的广泛确立,作为架起节目与受众重要桥梁的播音面临着越来越大的压力,当前,播音创新不仅是广大受众的共同呼声,也是广播电视集团能否巩固和扩大受众市场的主要因素之一。但是,播音创新并不是一个轻松的的话题,从某种意义上讲这是一个 With the progress of the grouping reform of radio and television and the widespread establishment of the humanistic concept of radio and television programs, broadcasting as an important bridge for setting up programs and audiences is under increasing pressure. At present, broadcasting innovation is not only the common voice of broad audiences , But also one of the main factors that the broadcasting group can consolidate and expand the audience market. However, broadcast innovation is not an easy topic, in a sense it is a