文章运用豪泰林市场需求模型,从经济学的角度对农产品区域品牌竞争力进行了解析。经过分析认为,农产品所在地域的区域要素,即地域资源禀赋、组织管理能力、农业生态环境等以及消费者对品牌的差别感知,形成了农产品区域品牌竞争力的重要来源。最后通过对分析结论的总结,提出了具有针对性的提升农产品区域品牌竞争力的对策。 This article uses the market demand model of Haitailin to analyze the regional brand competitiveness of agricultural products from the economic point of view. According to the analysis, the regional elements of agricultural products region, namely regional resource endowment, organization and management ability, agro-ecological environment, as well as consumers’ perceptions of brand differentiation, form an important source of brand competitiveness in agricultural products. Finally, through the summary of the conclusion of the analysis, it puts forward some countermeasures to enhance the regional brand competitiveness of agricultural products.