随着人民生活水平的提高,人们的锻炼意识在不断增强,参加体育锻炼的人数越来越多。然而,体育场馆少难以满足人们的需求,如何更好的利用高校体育场馆资源,实行对社会的有偿经营,使其产生更大的经济效益和社会效益,以满足大众体育消费对场馆的需求。 With the improvement of people’s living standards, people’s awareness of exercise is constantly increasing, and more and more people participate in physical exercise. However, it is difficult for stadiums and gyms to meet people’s needs, how to make better use of resources of colleges and universities stadiums and stadiums, and to run the paid management of society so as to produce greater economic and social benefits so as to meet the demand of public sports consumption for venues.