广播电影电视部最近发出了加强广播电视广告宣传管理的通知,要求各级广播电视行政部门及广播电台、电视台重视广告宣传管理工作,坚持正确的舆论导向。这是针对广播电视宣传坚持正确的舆论导向的必然要求。长期以来,广播电视的广告宣传受各种因素的影响,一直处于广播电视整体宣传工作管理的边缘,广告法又难以囊括广播电视宣传的所有行为,以致广播电视的广告宣传在具体工作中不同程度地出现了舆论导向上的失误,引起了广大 The radio, film and television department recently issued a notice on strengthening the publicity and management of radio and television advertisements, requiring radio and television administrative departments and radio and television stations at all levels to attach importance to the advertising publicity and management and uphold the correct direction of public opinion. This is a necessary requirement for radio and television to uphold the correct direction of public opinion. For a long time, the advertisement of radio and television has been influenced by various factors for a long time. It has been on the verge of management of radio and television as a whole. It is difficult for the advertising law to cover all the activities of radio and television. As a result, There has been a mistake in the direction of public opinion, causing widespread