内战开始后,在琉璃厂经营了上百年的老店纷纷倒闭关张,荣宝斋也已负债累累,濒临倒闭。然而在文化界有识之士的呼吁下,建国初国家出版总署拨款旧币一亿元进行救助。1950年,荣宝斋成为北京第一个公私合营的企业。虽然荣宝斋逃过了这一劫难,然而局势对这行生意的破坏并没有结束,在“破四旧”、“文革”的狂风暴雨下,这个古老的国产大品牌又将如何度过? After the civil war began, the old shops in Liulichang, which had been operating for more than a hundred years, were shut down one after another, and Rong Bao Zhai was also heavily indebted and was on the verge of bankruptcy. However, with the call of people of insight in the cultural world, the State Press Agency of the People’s Republic of China made a donation of one hundred million yuan of old currency for relief. In 1950, Rongbaozhai became the first public-private joint venture in Beijing. Although Rong Baozhai escaped this catastrophe, the situation did not end the destruction of this business line. Under the storm of “breaking the old four” and “the Cultural Revolution,” this ancient and domestic big brand, in turn, How to spend?