20世纪20年代,客户的愿望与预期都在改变。这些变化在当时有着大量清晰可见的迹象。没有脱离现实的首席执行官就会依照这样的实据来采取行动,自欺的首席执行官却不会。亨利?福特甘当“知之而不知”的首席执行官。他的行动就是不采取行动。他将美国人送上车轮,从而让他们摆脱了孤单,但20年后他所要做的就是生产更多的T型车。换句话说,他因为爱上自己的产品而把市场抛诸脑后。福特所否认的这些彰明较著的证 In the 1920s, clients’ wishes and expectations were changing. At the time there was a great deal of clear and visible signs of these changes. The CEO who is not divorced will act on the ground that the self-defaced CEO will not. Henry Ford Gandhi “CEO”. His action is no action. He sent Americans to the wheels, leaving them alone, but 20 years later all he had to do was produce more T-cars. In other words, he leaves the market behind because he loves his products. Ford denied these more obvious evidence