1.美是看不见的竞争力乔布斯常常用一句祷文来勉励工程师:伟大的艺术家总会有出路。而无论是制造出世界上首个塑料机箱,还是发动电脑的颜色革命,或让iPhone被各款时尚大牌相中,苹果所有产品的最大特点就是——美。与其说苹果生产的是产品,不如说是艺术品,甚至连机箱内部都不例 1. Beauty Is Invisible Competence Jobs often used a prayer to encourage engineers: great artists always have a way out. Whether it is to create the world’s first plastic chassis, or start the computer revolution in color, or iPhone is the big fashion section of each section, Apple’s most prominent feature of all products is - the United States. Apple is not so much the production of products, as it is a work of art, not even the case inside the case