论文部分内容阅读
消费者需求的提升与市场竞争的加剧,导致企业间的竞争进入了差错率竞争时代,经营运作中容不得半点失误,但企业经营的风险不会因为任何主观因素而消失,如何提前预测风险并合理规避已成为企业经营中日益重要的课题。销售处于企业运作的前线,与竞争者短兵相接,稍有失误将导致利益的直接损失。一、如何有效预警销售预警指提前预测出市场作业过程中的风险,以便决策层或管理层采取有效措施予以防范。风险存在于市场变化之中,销售预警要求对风险及时、准确地发出警示信号。
Consumer demand and market competition intensified, leading to competition among enterprises into the era of competition in the error rate, the operation of the operation should not be allowed to make the slightest mistake, but business risk will not disappear because of any subjective factors, how to predict the risk in advance Reasonable circumvention has become an increasingly important issue in business operations. Sales are in the forefront of business operations, with competitors close combat, a slight mistake will result in direct loss of interest. First, how to effectively alert Sales early warning refers to predict the risk of the market during the operation in advance so that decision-making or management take effective measures to prevent. Risk exists in the market changes, sales of early warning on the risk of timely and accurate warning signal.