随着市场竞争的日趋激烈,企业综合竞争实力的提高更侧重于产品品牌形象的打造。而品牌形象打造的关键在于产品形态的设计,要求设计产品形态过程中融入更多的情感价值,以此使产品形态更具人情味特征,也可实现人机交互的目标。本文主要对产品形态设计的相关概述、产品形态设计中创新理念引入的必要性以及产品形态设计中情感融入的具体路径进行探析。 With the increasingly fierce market competition, the overall competitive strength of enterprises is more focused on the building of product brand image. The key to building a brand image is the design of the product form, which requires more emotional value in designing the product form, so as to make the product form more humane and human-computer interactive. This article mainly discusses the related overview of product shape design, the necessity of introducing innovative ideas in product shape design and the specific path of emotion integration in product shape design.