企业做大往往使用的是资本运作的惯用手法,可企业做强,则须通过营销与管理双重验证的市场手段。通过并购的方式实现扩张是近些年来许多企业采用的通常战略。但普遍存在的问题是,并购前大家把很多问题都看得很简单或很乐观,一旦并购后,就发现不但很多问题的出现事 Enterprises are often used to enlarge the usual way of capital operation, can be stronger enterprises, we must pass marketing and management of dual proven market means. Expansion through mergers and acquisitions is a common strategy adopted by many businesses in recent years. But the ubiquitous problem is that before the mergers and acquisitions, many people think that many problems are very simple or very optimistic. Once the mergers and acquisitions, they found that not only the emergence of many problems