在目前媒体竞争激烈的情况下,改进节目、创新节目是广播电视增强自身竞争力、影响力的有效途径。但是对于城市台来说,由于受到节目资源、覆盖范围、整体实力的局限,仅仅依靠节目是很难在与央视、省级卫视的竞争中改变自身已处于的劣势地位。在这种情况下,城市台必须另辟蹊径,突出重围,谋求更好的生存和发展。根据一段时间的观察、思考和分析,笔者以为,在一定条件下,城市台增强节目竞争力,提高节目收视率最为短平快的一种 In the current situation of intense media competition, improving programs and innovative programs is an effective way for radio and television to enhance its own competitiveness and influence. However, due to the limited resources, coverage and overall strength of the city’s stations, it is very difficult for urban stations to rely solely on programs to change their position of being disadvantaged in their competition with CCTV and provincial-level TV stations. Under such circumstances, the urban Taiwan must find another way to highlight its encirclement and seek better survival and development. According to a period of observation, thinking and analysis, the author believes that under certain conditions, the city of Taiwan to enhance the competitiveness of programs, programs to improve the most short and flat viewing rate of a