签名销售是指商家在销售某种商品时,邀请与该商品有直接关联的人士,如商品的设计者、作者、制作者、获奖者、演唱者、扮演者等,在商品上或商品的包装上用笔签上自己的姓名,然后,商家再将签有名人名字的商品销售给消费者,这种销售方法就称之为签名销售。签名销售是市场经济的产物,在激烈的市场竞争中,商家要想找到一块立足之地,把某种商品顺利地打入市场并且成功地赚取利润,那就必须审时度势,另辟蹊径,在商品与消费者之间寻找新的切合点。签名销售正是如此,它把商品与名人结合起来,把销售与名人结合起来,从而开辟了一条商品营销的新路 Signature sales refers to a person who is directly involved in the sale of a certain product by the merchant, such as a designer, author, creator, winner, singer, performer, etc. of the product, on the goods or the packaging of the goods. With a pen on the name of his own, and then the merchant will be signed with a celebrity name of the product sold to consumers, this method of selling is called signature sales. Signature sales is the product of a market economy. In the fierce market competition, if a business wants to find a place to gain a successful entry into a market and successfully make a profit, it must evaluate the situation, find new ways, and Between consumers looking for new points of contact. This is precisely the case of signature sales, which combines goods with celebrities and combines sales with celebrities, opening up a new path for merchandising.