伴随着日益激烈的市场竞争，服务已成为企业经营的主导方向，服务质量在企业竞争中愈显关键。对于旅行社行业更是如此。旅行社向顾客提供的产品即是服务，顾客通过旅行社的服务可以获得物质上、生理上和心理上的满足。提供优质的服务，最大限度地满足顾客在这三个方面的合理需 With the increasingly fierce market competition, service has become the dominant direction of business operation, and the quality of service becomes more and more critical in business competition. This is even more true for the travel agency industry. Travel agencies to provide customers with products that is service, customers through the travel agency services can be obtained material, physical and psychological satisfaction. To provide quality services to maximize customer satisfaction in these three aspects of the need