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随着报业越来越市场化,今晚报社在无形资产的意识和管理方面也在不断地提升自己,并在无形资产的人员培训和无形资产经营管理方面走在了全国的前面。报社专门聘请无形资产专家做顾问,制定今晚报“今晚”商标的管理制度,使报社员工人人有品牌观念,人人有无形资产意识。并在报刊头上加印注册商标标记,将注册商标证书号码也印在报刊头。为此,今晚报社在全国首家成立无形资产战略发展委员会和无形资产管理部,制定无形资产管理制度,并进行无形资产学全员培训,建立了“无形资产资源库”信息系统。
As the newspaper industry becomes more and more marketized, the newspaper is also constantly upgrading itself in the awareness and management of intangible assets this evening and has taken the lead in the country in personnel training and management of intangible assets. The newspaper specializes in hiring intangible assets experts as consultants and formulates the management system of tonight’s “tonight” trademark so that all employees of the newspaper staff have the brand concept and everyone has the awareness of intangible assets. He also printed the registered trademark mark on the head of the newspaper and printed the registered trademark certificate number on the head of the newspaper. To this end, the newspaper office in the country the first set up of the intangible assets Strategic Development Committee and the Department of Intangible Assets Management, the development of intangible assets management system, and all staff of intangible assets training, the establishment of “intangible assets resource database ” information system.