论文部分内容阅读
大力发展咨询服务业。工程咨询业要形成为经济建设和各类工程项目决策、建设提供全过程咨询的服务体系。科技咨询业要成为科技成果转化为商品的纽带。管理咨询业要对转换企业经营机制,推进企业管理现代化发挥更大的作用。会计审计咨询业、法律咨询业是建立社会主义市场经济体制所必需的市场中介服务行业,要大力加快发展,以适应伴随市场体系发展、企业经营机制转换和政府职能转变而涌现出的大量社会需求。加快广告业的发展,逐步建立结构合理、门类齐全、媒介通畅、专业化水平较高和多层次、全方位的广告信息传播和市场营销服务体系.提高广告制作和经营水平,加强广告的监督管理。积极推进符合广告市场运行规律和国际惯例的广告经营代理体制。
Vigorously develop advisory services. Engineering consulting industry should be formed for the economic construction and various engineering projects decision-making, construction of the whole process of consulting services system. Science and technology consulting industry to become scientific and technological achievements into commodities link. The management consulting industry should play a greater role in transforming the operating mechanism of enterprises and promoting the modernization of enterprise management. Accounting and auditing consulting industry and legal consulting industry are the market intermediary service industries necessary to establish a socialist market economic system. We must speed up development so as to meet the large number of social needs that have emerged with the development of the market system, the transformation of business operations and the transformation of government functions . Accelerate the development of the advertising industry and gradually establish an advertising information dissemination and marketing service system with reasonable structure, complete categories, smooth media, high professionalization level, multi-level and omni-directional information, enhance the production and management of advertisements, and strengthen the supervision and management of advertisements . Actively promote the ads in line with the advertising market rules and international practice of advertising agency system.