随着上海影响力的扩大,知晓度的提升,海内外旅游观光客逐年递增。据悉,2004年境内外旅游者就达到8500万,其中境外客突破了创纪录的500万。然而,与境内外旅游客逐年激增形成巨大反差的是,上海的旅游纪念品产业则始终没有根本性的突破。再往后看,2010年世博会上海将直面7500万中外旅游观光者,届时申城将拿什么样的旅游纪念品恭候喜迎天下客呢? With the expansion of Shanghai’s influence and awareness raising, the number of tourists traveling home and abroad has been increasing year by year. It is reported that in 2004, domestic and foreign tourists reached 85 million, of which overseas visitors broke a record 5 million. However, in spite of the tremendous contrast with the surge in tourists from home and abroad each year, the tourism souvenir industry in Shanghai has always had no fundamental breakthrough. Looking back, the 2010 Shanghai World Expo will face 75 million foreign tourists, when Shanghai will be what kind of tourist souvenirs waiting to welcome the world off it?