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网络虚拟社区是一种新的社区形态,社区提供各种交流平台,使社区成员得以互动。基于这一理论,对高校图书馆虚拟社区建设进行了详细的分析与探讨,构建高校图书馆网站虚拟社区功能模型,围绕虚拟社区这个平台,凸现资源优势、服务优势、竞争优势和文化品牌优势。高校图书馆要运用虚拟社区模式建立成功的网站,以门户站点作为虚拟社区的发展方向,利用虚拟社区提供个性化服务,建立和维护反馈循环机制等,为高校图书馆创新发展,开拓新的平台。
Network virtual community is a new form of community that provides a variety of communication platforms that allow community members to interact with each other. Based on this theory, this paper analyzes and discusses the construction of virtual community in university library in detail, constructs the functional model of virtual community in university library website, and highlights the advantage of resources, service, competitive advantage and cultural brand around the platform of virtual community. The university library should establish a successful website by using the virtual community model, take the portal site as the development direction of the virtual community, provide personalized service by using the virtual community, establish and maintain the feedback circulation mechanism, and create a new platform for the innovation and development of the university library .