广告是一个既惹人爱又招人恨的怪物,你既不能遏制它的发展,又不能由着它不加节制地疯长,这是令许多广告人头疼的一个两难选择。对此,拉丁美洲广告界的做法是:自律。拉丁美洲约有94%的国家对广告实行控制和检查制度,政府对诸如烟草、酒类、药品、家庭用品、食品、化妆品、营养品、儿童用品等产品的广告严格进行审查,对户外广告、促销宣传、广告中的妇女儿童形象等诸多方面有严格的限 Advertising is both a lovable and hateful monster. You can not stop its development and you can not be uncontrolled by it. It is a dilemma for many advertisers. In this regard, the practice of the Latin American advertising community is: self-discipline. About 94% of Latin American countries exercise control and inspection of advertisements. The government strictly scrutinizes advertisements on products such as tobacco, alcohol, medicines, housewares, food, cosmetics, nutrition products, children’s products and the like, Promotions, advertisements, images of women and children, and many other areas have strict limits