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为了达到宣传目的,必须将宣传目的包装成观众自己的目的。没有人会觉得《卡萨布兰卡》是一部宣传片。即如其跨越时空的经典台词所示,“在全世界所有城镇的所有酒馆中,她偏偏走进了我的酒馆。”该片的主体类型是浪漫剧情,讲的是二战期间一个貌似心如止水号称不再相信爱情而故意玩世不恭的男人被撕扯于爱情与道义之间的故事。一方面是对一个女人的挚爱,另一方面却是要帮助她的抵抗运动领袖的丈夫逃出卡萨布兰卡以继续从事反纳粹战斗。尽管《卡萨布兰卡》是一部由一线明星和一线编导打造的A类影片,但因其隐含的宣传目的,整个剧组都对其观众吸引力和市场前景不太看好,只当它是一部披着浪漫剧情外
For advertising purposes, the purpose of the publicity must be packaged for the viewer’s own purposes. No one will think “Casablanca” is a promo. As its classic lines spanning time and space, “she chose to go to my pub in all the pubs in all the cities and towns in the world.” "The main type of film is a romantic story about a seemingly unsophisticated Known to no longer believe in love and deliberately cynical men were torn between love and morality story. On the one hand is the love of a woman, on the other hand her husband, who is going to help her leader of the resistance movement, escape Casablanca in order to continue the anti-Nazi war. Although Casablanca is a Class A movie made by first-tier celebrities and first-line directors, the entire cast is less attractive to its viewers and less attractive to the market because of its implicit publicity only if it is a Phi Outside the romantic plot