今年1月27日,德国慕尼黑一 家博物馆向埃及归还90年 前被盗的一具古埃及法老金棺棺盒。当天在开罗市中心的国家博物馆,埃及政府为这具3000多年前制造的金棺棺盒“重返故里”举行了隆重的欢迎仪式。来自世界各国的大批记者应邀出席,埃及文化部长胡斯尼在仪式上发表讲话。在此前的数天里,埃及开动其全部宣传机器,大张旗鼓地宣传这一事件。 上述做法,是埃及在开发旅游业方面注重宣传效应的一个典型例子。埃及是一个文明古国,文物古迹遍布各地,而且几乎每一处古迹都 January 27 this year, a museum in Munich, Germany to Egypt to return 90 years ago stolen an Egyptian pharaoh coffin box. On the same day, at the National Museum in central Cairo, the Egyptian government held a grand welcoming ceremony for this golden coffin coffin “Back to Hometown” that was manufactured more than 3,000 years ago. Hundreds of journalists from all over the world were invited to attend the ceremony. Egyptian Culture Minister Hosni made a speech at the ceremony. In the preceding few days, Egypt started its campaign for all its propaganda machines, publicizing the incident with great fanfare. The above approach is a typical example of Egypt’s focus on advocacy in the development of tourism. Egypt is an ancient civilization, cultural relics throughout, and almost every monuments