面对数字新技术革命带来的挑战和机遇,电视媒体正在寻求变化,向上而生。纵观中国电视的竞争格局,媒体人需要从不同维度重新思考中国电视生态发生的一系列变化,利用大数据思维拓宽频道平台的影响力,选择适合自身平台的战略方案,深入挖掘媒介平台的商业价值。 In the face of the challenges and opportunities posed by the digital revolution in new technologies, the television media is seeking change and growth. Looking at the competitive landscape of China’s television industry, the media people need to rethink a series of changes in the television ecology in China from different dimensions. They use big data thinking to broaden the influence of channel platforms and select strategic solutions that suit their own platform. They dig deeper into the media platform’s commercial value.