在豪泰林模型的基础上研究商业合理布局与市场定位的问题.在模型中,通过引入刻画商品差异的变量与消费者对商品差异的偏好变量,分析得到:对于没有商品差异性的商场在布局上应该尽量远离,保持自己的市场份额;对集中在市中心的大型综合性商场应该采取差异竞争的策略,同时还应兼顾当地的消费水平结构. Based on the Hetai Lin model, this paper studies the problem of the rational distribution of the business and the market positioning.In this model, by introducing the variables that characterize the differences between products and consumers’ preference variables for the differences between the products, we find that: The layout should be as far away as possible to maintain its own market share; large centralized shopping centers in the city should adopt a competitive strategy, while taking into account the local consumption level structure.