策划,在日本称作企画,到了台湾改称作企划,而在美国则叫plan。那么到底什么是策划呢?《哈佛企业管理》这本书中是这样给策划定义的:“策划是一种程序,在本质上是运用脑力的理性行为。基本上所有的策划都是关于未来的事物的。也就是说,策划是针对未来要发生的事情作出当前的决策。换言之,策划是找出事情的因果关系,衡度未来所采取的措施,作为目前决策之 Planning, called planning in Japan, to Taiwan renamed as planning, while in the United States is called plan. So what exactly is planning? The book Harvard Business Administration defines for planning as follows: ”Planning is a program that is essentially a mental act of using intelligence. Basically all planning is about the future In other words, planning is to make the current decision about what will happen in the future.In other words, planning is to find out the cause and effect of things, to measure the future measures taken, as the current decision-making