秋天是个收获的季节,对今年的中国车市来说感受尤为明显。此前低迷的市场在国家对1.6升以下车型再次减免购置税的政策鼓励下被迅速激活。只短短一个月,无论是车企还是经销商,脸上都有了难得的笑容。其实车市放缓并不是件坏事,除了可以让企业和产品优胜劣汰之外,还可以考量一家公司或一个品牌在营销上的创新,以及他们如何用品牌和文化去打动、粘住消费者。 Autumn is a harvest season, especially for China’s auto market this year. Earlier market downturn was promptly activated by the government’s policy of once again reducing the purchase tax on vehicles up to 1.6 liters. Just a month, whether it is car prices or dealers, his face has a rare smile. In fact, the slowdown in the automobile market is not a bad thing. In addition to allowing enterprises and products to survive the fittest, we can also consider the marketing innovation of a company or a brand and how they use the brand and culture to impress and stick to consumers.