社会经济发展水平是高校体育产业发展的基础,高校体育产业的发展必将受制于社会经济发展。通过文献资料、逻辑分析等方法,分析入世后我国高校体育产业面临的机遇与挑战,以及在此基础上提出发展我国高校体育产业的对策与建议,为其健康科学发展提供参考。 The level of socio-economic development is the basis for the development of the sports industry in colleges and universities. The development of the sports industry in colleges and universities is bound to be subject to the social and economic development. Through literature and logical analysis, this article analyzes the opportunities and challenges that the sports industry in colleges and universities in our country are facing after joining WTO, and puts forward some countermeasures and suggestions on how to develop the sports industry in China’s colleges and universities, so as to provide references for its development.