“三个代表”重要思想和党的“十七大”报告都把文化摆到了重要的位置。湘西是多个少数民族杂居地,地域特色明显,民间工艺和民俗风情也被专家和学者认同,然而,由于地处偏远,弘扬不够,发展不足,保护不力,造成优秀民族文化面临断代、失传的危机。基于“请进来,走出去”的营销理念,本文认为以科学发展观为指导,大力发展文化产业,保护利用民间文化资源,完全有可能成为促进湘西旅游经济发展的主导动力。 The important thought of “Three Represents” and the “Seventeenth National Congress of the Party” report put culture in an important position. However, due to its remoteness, inadequate promotion, insufficient development and inadequate protection, the outstanding national culture faces the problem of generational loss and loss due to its geographical features. crisis. Based on the marketing concept of “please come in, go out”, this paper thinks that it is entirely possible to become the main driving force to promote the development of tourism economy in western Hunan under the guidance of the scientific concept of development, vigorously develop the cultural industry and protect and utilize the resources of folk culture.