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2008北京奥运会这一盛事终于快要来临了。这是对中国人20世纪经历的屈辱和失败的超越,也是展现一个“新新中国”形象的重要时刻。对于西方国家来说,举办奥运会未必被赋予这样重大的意义,但对于中国来说,其意义就是难以估量的了。所以,在这个时刻,如何向世界展示中国就成为一个更加重要的问题。萨马兰奇曾说:“是电视让奥运会生存下来,并繁荣发展下去。”由于图像符号生动客观,没有理解的难度,能够超越语言的障碍实现沟通交流的目的,因此,借助电视来感觉奥运激情成了人们的普遍追求。而奥
2008 Beijing Olympic Games this event is finally coming. This is an overturn of the humiliation and failure experienced by the Chinese people in the 20th century and an important moment to show the image of a “new new China.” For the western countries, hosting the Olympic Games may not be given such a significant meaning, but for China, its significance is beyond measure. Therefore, at this moment, how to show China to the world has become a more important issue. Samaranch once said: "Because television is vivid and objective, there is no difficulty in comprehension for the image symbol to surpass the language obstacle to realize the purpose of communication and communication. Therefore, with the help of television Olympic passion has become a common pursuit of people. And Austria