5月8日下午,2014年SMG广播广告刊例调整说明会于广播大厦3楼举行,上海文化广播影视集团有限公司副总编辑王治平在会上表示,上海广播作为一个年轻、时尚、有活力的声音媒体,将进一步整合资源扩大影响力,进军移动互联网,做广大听众的综合服务商,推动上海广播的进一步发展,为客户创造更大的更优质的价值空间。在这次新刊例设计中最为关键的思路是:用最简便的方法,找到高消费人群。用煽动力广告说服他们购买,让产品卖到脱销。另外一个重要的思路是,呵护节目的质量,限制 On the afternoon of May 8, the SMG Broadcast Advertising Adjustment Guide was held on the 3rd floor of Broadcasting Building in 2014. Wang Zhiping, deputy chief editor of Shanghai Culture, Radio, Film and Television Group Co., Ltd., said at the conference that Shanghai Broadcasting is a young, fashionable and dynamic Voice Media will further integrate resources to expand its influence, enter the mobile Internet, and serve as a comprehensive service provider for audiences. It will promote the further development of Shanghai Broadcasting and create greater and better value space for its customers. The most critical idea in this new publication design is to find the high-spending group in the easiest way. Use fancy ads to persuade them to buy and sell the product out of stock. Another important idea is to care for the quality of programs, restrictions