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通过对高校体育产业概念、分类及特性的论述,分析了西部高校体育产业现状,提出了转变观念、调整结构、树立品牌、培养人才等对策。
Through the discussion of the concept, classification and characteristics of sports industry in colleges and universities, this paper analyzes the status quo of sports industry in western universities and puts forward countermeasures such as changing concepts, adjusting structure, establishing brand and training talents.