去年是电子商务迅猛发展的一年,在短短的几个月内,从概念的炒作到网上商店的建立使电子商务很快成为业界最热门的话题。于是,敏锐的商家都纷纷上网建店,网站建成后,通过在搜索引擎上注册,在各种媒体上做广告,增大网站的知名度,于是网站被点击的次数增多了,仿佛馅饼就要从天上掉下来。可是,令商家失望的是,网上销售额与网站被点击的次数丝毫不成比例。为什么会出现这种情况?主要是因为大多数商家仅仅在网上建立了一个站点,不能使企业内部信息与外 Last year was a year of rapid development of e-commerce. In just a few months, from concept hype to the establishment of online stores, e-commerce has quickly become the hottest topic in the industry. As a result, the keen businessmen have Internet shop, after the completion of the site, through the registration on the search engine, advertising in various media to increase the visibility of the site, so the site is clicked more times, as if the pie is going to Fall from the sky However, to the disappointment of the merchant, online sales are out of proportion to the number of times the site is clicked. Why is this happening? Mainly because most businesses only set up a website on the Internet, can not make the internal information and outside