乡镇企业多年来由于对高新技术推动企业发展的前景认识不足,对蕴含在企业生产能力或体现在产品市场占有率中的企业技术开发作用认识不足,以及对技术创新的市场定位理解有失偏颇,片面以为现在市场急需的都是那些高新技术产品,挖空心思不惜代价地去寻找面目全新的产品,盲目放弃或减少对老产品改进的投入。面对当今世 Over the years, due to lack of understanding of the prospect of high and new technology in promoting the development of the enterprise, township and village enterprises have not enough understanding of the function of enterprise technology development contained in the production capacity of enterprises or in the market share of products, as well as the misunderstanding of the market orientation of technological innovation. One-sided that those who are in urgent need of the market are those high-tech products, find their own way out of brand-new products, blindly give up or reduce the investment in the improvement of old products. Facing the present world