市场经济的快速发展，带来了我国报业的空前繁荣。新生的都市生活类综合性报纸，犹如一匹匹异军突起的“黑马”，使业已成熟和稳定的报纸市场产生了巨大震动，同时也给报业市场注入了新的生机与活力。任何一张新办报纸，在参与市场竞争时都会遇到营销策略的选择，这是决定报纸 The rapid development of the market economy has brought unprecedented prosperity to the newspaper industry in our country. The nascent comprehensive newspaper of urban life is like a “dark horse” that has sprung up everywhere. This has brought tremendous turmoil to the already mature and stable newspaper market and also injected new vigor and vitality into the newspaper market. Any new newspaper, in the market competition will encounter the choice of marketing strategy, it is decided that the newspaper