广告的目的是为了渲染商品的功能,激发消费者的购买欲望,从而扩大商品销路。然而当商品处于产销鼎盛之时,突然出现由商标注册纠纷所带来的被迫换名的烦恼该怎么办?上海合成洗涤剂五厂在前两年大做换名广告而收到可喜的效果。下面就是1988年冬季。在上海市南京西路上海展览中心北馆工地的围墙外广告牌上所见到的: The purpose of advertising is to render the function of goods, to stimulate the desire of consumers to buy, so as to expand the sale of goods. However, when the product is in the peak of production and marketing, the sudden emergence of a trademark dispute caused by the forced change of name of the troubles how to do? Shanghai Synthetic Detergent Factory in the previous two years doing a big change of name ads received encouraging results . Here is the 1988 winter. In the Nanjing Road West Shanghai Exhibition Center North Hall site outside the wall of the billboard seen: