中国品牌地位及其影响的变迁提示,从全球最大的工厂发展为全球最大的品牌塑造者是一个挑战……品牌不仅代表企业的实力和产品的竞争力,而且是一个国家创新能力和综合国力的重要组成部分。近期,涉及品牌的商标之争频生波澜。苹果公司与深圳唯冠公司商标侵权纠纷案件虽以调解的方式结案,却是一个表面上看来皆大欢喜,而双方都不得不接受的无奈选择;5月中国国际经济贸易仲裁委员会裁决控股加多宝公司的鸿道集团停止使用王老吉商标,创立于清道光年间的王老吉凉茶,通过市场运营重获新生……2012年,似乎成为中国社会全民普及《商标法》的元年,而品牌 The changes in China’s brand status and its impact indicate that the development from the largest factory in the world to the biggest brand builder in the world is a challenge ... The brand not only represents the strength of a company and the competitiveness of its products but also is a country’s ability to innovate and synthesize its national strength An important part of. Recently, trademark disputes involving brands have frequent waves. Although the dispute over the trademark infringement case between Apple and Shenzhen Proview Co., Ltd. was closed by mediation, it was a seemingly joyous choice that both parties had to accept. In May, China International Economic and Trade Arbitration Commission adjudged that the controlling shareholder JDB Plus The company’s Hongda Group stopped using Wanglaoji trademark and Wang Lao Ji’s herbal tea was founded during the Qing dynasty. Through the market operation, it has regained a fresh life ... In 2012, it seems that it has become the first year for the universal popularization of the “Trademark Law” in Chinese society, while the brand