企业形象识别系统即CIS离不开视觉、行为。理念三部分。有人比喻：视觉形象是企业的“脸”，行为形象是企业的“手”，理念形象是企业的“心”，企业形象塑造便是企业“脸＼手＼。”形象的整体有机组合。人的脸千变万化，手中本事各有千秋，。心态更是变化无穷，那么，企业的形 The corporate identity system, CIS, is inseparable from vision and behavior. Three parts of the idea. Some people metaphor: The visual image is the “face” of the company, the behavior image is the “hand” of the enterprise, the concept image is the “heart” of the enterprise, and the corporate image shaping is the overall organic combination of the image of the “face, hands, and hands.” People’s faces are ever-changing and their skills are different. The state of mind is even more varied, then the shape of the company