20世纪后期,商贸发达。广告是促销商品、将信息带给消费者的最有效途径。而明信片作为一种独特的印刷物,早已吸引了不少收藏者,利用明信片作广告媒体,既方便了简短的通信,亦有利于商品信息的传播。我国国家邮政局于20世纪90年代初利用贺年有奖明 The late twentieth century, commerce and trade developed. Advertising is the most effective way to promote products and bring information to consumers. Postcards, as a unique printed matter, have long attracted many collectors and used postcards as advertising media to facilitate short communications and facilitate the dissemination of product information. China’s State Post Bureau in the early 1990s using New Year’s prize